NOCCCD Board of Trustees Unanimously Approves New Institutional Name
March 15, 2017 12:00 PM
The North Orange County Community College District Board of Trustees unanimously approved the recommendation to change the District's noncredit institution to North Orange Continuing Education (NOCE) at the Board meeting on March 14, 2017. The school will officially brand itself NOCE in September 2017.
Since August 2015, the institution has been actively engaged in research to re-brand its marketing platform and re-design its website. Upon further analysis of focus group and survey results conducted with students, Board members, partners, community members, faculty, and staff, the name School of Continuing Education consistently presented itself as a barrier. The school embarked on additional research in February 2016 to determine whether a new name would better represent the institution's brand promise to its target audiences.
Click HERE to read the full press release detailing results from the research, the Name Analysis Workgroup's conclusion, and next steps.